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Canadian Public Health Association

Canadian Produce Marketing Association and Canadian Public Health Association welcome new Canada Food Guide


Ottawa, Ontario

The Canadian Produce Marketing Association (CPMA) and Canadian Public Health Association (CPHA) welcome the positive changes announced today in Health Canada’s unveiling of the new Canadian Food Guide.

The new Canadian Food Guide recommends that half your plate should be fresh fruits and vegetables. As stated in the 2016 Kruger Report, 80% of Canadians do not consume enough fruits and vegetables as recommended by Canada’s Food Guide, resulting in an economic burden calculated at $4.4 billion. CPMA and CPHA are hopeful that the recommended increase in the Food Guide will further alert Canadians to their current deficit in fruit and vegetable consumption.

“Today’s announcement of the new Food Guide recognizes that fruits and vegetables are an essential part of a healthy diet,” said CPMA President Ron Lemaire. “CPMA has long been advocating for increased consumption of fresh fruits and vegetables by Canadians and our Half Your Plate campaign has been resonating with consumers from coast to coast to coast. We look forward to continuing to work collaboratively with Minister Petitpas Taylor and Health Canada to improve the health of Canadians.”

“The Canadian Public Health Association supports the new national dietary guidelines that emphasize plant-based sources of protein, which was a recommendation from the 2017 Canada-specific Lancet Countdown Report. Increased consumption of plant-based protein sources will not only improve human health, but will also benefit planetary health,” says Ian Culbert, CPHA’s Executive Director. “Considerable evidence demonstrates that diets rich in plant-based proteins reduce the risk of cardiovascular disease, diabetes and obesity as well as breast, colon and prostate cancer. The benefits of these diets extend to our natural environment by reducing the carbon footprint, water consumption and pollution, and greenhouse gas production associated with animal agriculture.”

As the only G7 country without a national fruit and vegetable health/nutrition policy, CPMA and CPHA strongly support the development of the new Food Policy for Canada. Both associations believe that a whole-of-government approach, including a multi-stakeholder governance model with membership across the food system, will result in a successful and sustainable structure. Additionally, both organizations encourage the Government to ensure alignment between the new Food Guide and the Food Policy for Canada.

CPMA and CPHA will continue to support the efforts of the Government of Canada to promote a healthy lifestyle by following the new Canadian Food Guide and its available resources.

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For more information contact:
Allan Gordon, Communications Manager
Canadian Produce Marketing Association
Telephone: 613-226-4187, ext. 225

About the Canadian Produce Marketing Association
Based in Ottawa, Ontario, CPMA is a not-for-profit organization that represents a diverse membership made up of every segment of the produce industry supply chain who are responsible for 90% of the fresh fruit and vegetable sales in Canada. CPMA is fortunate to represent a sector that is both a significant economic driver for communities and that also improves the health and productivity of Canadians.

For more information contact:
Emma Mallach, Communications Manager
Canadian Public Health Association
Telephone: 613.725.3769, ext. 160

About the Canadian Public Health Association
Founded in 1910, the Canadian Public Health Association is the independent voice for public health in Canada with links to the international community. As the only Canadian non-governmental organization focused exclusively on public health, we are uniquely positioned to advise decision-makers about public health system reform and to guide initiatives to help safeguard the personal and community health of Canadians and people around the world. We are a national, independent, not-for-profit, voluntary association. Our members believe in universal and equitable access to the basic conditions which are necessary to achieve health for all.

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