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Canadian Public Health Association

Media kit

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Starting on Tuesday 5 November 2019, CPHA takes over production of the Weekly Update, our email newsletter that is delivered to over 6,400 subscribers!

In today’s crowded and competitive media landscape, getting your message in front of the right people is crucial. A recent survey of CPHA members showed that one of the top reasons they join the Association is to stay informed and over the past six months, 90% of subscribers opened the Weekly Update when it arrived in their inbox each Tuesday.

AD TYPES, SPECS + PRICING

Prices are for inclusion in 13 Weekly Updates to 6,400+ public health professionals across Canada.

Leaderboard

This primary position provides your company with the highest visibility. There is only one leaderboard per issue.

File format: PNG, JPG, or GIF

File size: 1MB (max), 72 DPI

Option to hyperlink the graphic (one URL maximum): Yes

Cost: $3,000

Reserve now! Complete the request form.

Lower leaderboard

The lower leaderboard gives your company a prominent position right under the masthead.

File format: PNG, JPG, or GIF

File size: 1MB (max), 72 DPI

Option to hyperlink the graphic (one URL maximum): Yes

Cost: $2,700

Reserve now! Complete the request form.

Box ad

This ad type provides your company with good exposure in the body of the Update.

File format: PNG, JPG, or GIF

File size: 1MB (max), 72 DPI

Option to hyperlink the graphic (one URL maximum): Yes

Cost: $2,200

Reserve now! Complete the request form.

Product showcase

Showcase your latest product or featured job with this placement and include a graphic, 5-word (max) headline, 50-word (max) description and link to your site.

One-third description

File format - graphic: PNG, JPG, or GIF

File format - text: .doc, .txt

File size: 1MB (max), 72 DPI

Option to hyperlink the graphic (one URL maximum): Yes

Option to embed hyperlinks in the text: Yes

Cost: $2,500

Reserve now! Complete the request form.

One-half description

File format - graphic: PNG, JPG, or GIF

File format - text: .doc, .txt

File size: 1MB (max), 72 DPI

Option to hyperlink the graphic (one URL maximum): Yes

Option to embed hyperlinks in the text: Yes

Cost: $2,500

Reserve now! Complete the request form.

Two-thirds description

File format - graphic: PNG, JPG, or GIF

File format - text: .doc, .txt

File size: 1MB (max), 72 DPI

Option to hyperlink the graphic (one URL maximum): Yes

Option to embed hyperlinks in the text: Yes

Cost: $2,500

Reserve now! Complete the request form.

Dedicated e-blast

This stand-alone, full-size dedicated email marketing message will reach close to 4,000 potential customers. Ads can be submitted in English only, French only, or separate English and French ads.

Ad dimensions: 600px x 768px (per ad)

File format: PNG, JPG, or GIF

File size: 1MB (max), 72 DPI

Option to hyperlink the graphic (one URL maximum/graphic): Yes

Cost: $3,500

Reserve now! Complete the request form.

discounts

  • A 15% discount will apply when multiple ads are purchased concurrently
  • A 10% discount will apply to all returning advertisers
  • Only one discount can be applied for a given booking

Terms

  • All advertising material is subject to approval by CPHA and subject to the terms of CPHA’s Sponsorship Policy.
  • Advertisements will not be accepted from companies that manufacture, distribute and/or sell tobacco products, vaping devices, cannabis, alcohol, sugar-sweetened beverages, firearms, or weapons of mass destruction.
  • All sales are final. CPHA does not offer cancellations or refunds.
  • All pricing is in Canadian dollars.
  • A discount will apply at the time of booking for multiple advertisements.
  • An invoice will be forwarded at month’s end for any advertisement(s) that appeared that month.
  • Whereas CPHA is a charitable organization, the sale of advertising space in an electronic medium is NOT subject to the Harmonized Sales Tax (HST).
  • Payment can be made by cheque or credit card. If payment is to be made by credit card, this must be confirmed at the time of booking. A 2.5% service charge will be added for credit card payments.

  • Artwork deadline is 10 business days prior to the publication date. The CPHA Weekly Update is published every Tuesday. E-blasts are published on Wednesdays (as required).
  • New artwork can be submitted during the 13-week run cycle but the advertisement type must be the same. No artwork changes are permitted from 15 December to 15 January.
  • Advertisers and advertising agencies assume liability for all content and also assume responsibility for any claims arising therefrom made against CPHA.
  • Advertisers and advertising agencies agree that CPHA shall be under no liability for failure, for any cause, to insert any advertisement.
  • The appearance of advertising in the CPHA Weekly Update does not constitute a guarantee or endorsement of the quality for value of such product or of claims made for it by its manufacturer.
  • Advertisements for health care products must adhere to the Innovative Medicines Canada Code of Ethical Practices (regardless of company’s membership status with Innovative Medicines Canada), and be approved by the Pharmaceutical Advertising Advisory Board (PAAB) (advertiser’s responsibility) as meeting the standards outlined in the Code of Advertising Acceptance.

Contact

Lison Pelletier, Business Development Coordinator
Telephone: 613-725-3769 ext. 211
Email

request form

The advertisements are published in 13 Weekly Updates on Tuesdays.
The Dedicated E-blast is published once on a Wednesday.
Terms
  • All advertising material is subject to approval by CPHA and subject to the terms of CPHA’s Sponsorship Policy.
  • Advertisements will not be accepted from companies that manufacture, distribute and/or sell tobacco products, vaping devices, cannabis, alcohol, sugar-sweetened beverages, firearms, or weapons of mass destruction.
  • All sales are final. CPHA does not offer cancellations or refunds.
  • All pricing is in Canadian dollars.
  • A discount will apply at the time of booking for multiple advertisements.
  • An invoice will be forwarded at month’s end for any advertisement(s) that appeared that month.
  • Whereas CPHA is a charitable organization, the sale of advertising space in an electronic medium is NOT subject to the Harmonized Sales Tax (HST).
  • Payment can be made by cheque or credit card. If payment is to be made by credit card, this must be confirmed at the time of booking. A 2.5% service charge will be added for credit card payments.
  • Artwork deadline is 10 business days prior to the publication date. The CPHA Weekly Update is published every Tuesday. E-blasts are published on Wednesdays (as required).
  • New artwork can be submitted during the 13-week run cycle but the advertisement type must be the same. No artwork changes are permitted from 15 December to 15 January.
  • Advertisers and advertising agencies assume liability for all content and also assume responsibility for any claims arising therefrom made against CPHA.
  • Advertisers and advertising agencies agree that CPHA shall be under no liability for failure, for any cause, to insert any advertisement.
  • The appearance of advertising in the CPHA Weekly Update does not constitute a guarantee or endorsement of the quality for value of such product or of claims made for it by its manufacturer.
  • Advertisements for health care products must adhere to the Innovative Medicines Canada Code of Ethical Practices (regardless of company’s membership status with Innovative Medicines Canada), and be approved by the Pharmaceutical Advertising Advisory Board (PAAB) (advertiser’s responsibility) as meeting the standards outlined in the Code of Advertising Acceptance.
Contact Information