Half Your Plate Partnership with 2020 Olympic team qualifier Florence Maheu

The Canadian Produce Marketing Association, the Heart and Stroke Foundation, the Canadian Public Health Association and the Canadian Cancer Society partnered in 2014 to create the Half Your Plate initiative with the goal of improving fruit and vegetable consumption in Canada. These organizations, widely respected for their role in health promotion and disease prevention through healthy eating education, proudly support the Half Your Plate messaging.